Working the SEO grey cells

Most things in this world have shades of grey; few things are purely black or white. This holds true for SEO techniques also. While we have discussed the right and wrong, the white hat and black hat techniques, this study will not be complete without ..Read More

Why must brands invest in social media?

Social media marketing is already the next big thing. It has become unavoidable for all companies which wish to be successful marketers. Being present on the social media platforms with a strong profile, interesting offerings and interactive module i ..Read More

Get better publicity with Google adwords

There is good news for all the advertisers, who want to place their ads on Google and enhance their visibility. The campaigns can now be run with adwords scripts, which were launched originally in June. The facility to run scripts will give greater f ..Read More

Get the most from every click in a PPC campaign

Search engine marketing is being adopted by companies which are rising and shining, to attract the attention of prospective customers and get acquainted to them. Though there is a set format which has to be followed for carrying out such a campaign, ..Read More

Research for a successful search engine marketing plan

Marketing for a product or service through the search engines, by using adwords and pay per click campaigns are popular nowadays. While there is a proven track record for success of such campaigns, there is need to pay attention to some det ..Read More

Pros and Cons of Internet Marketing

Internet marketing has outgrown as one of the most popular means of promoting the products and services offered by a business organization. The global Internet marketing industry is worth several billion dollars and is expanding at a fast ..Read More

Platforms for online advertising that maximize results

There are so many platforms to place your ads that it is easy to get confused. There are a few questions that every businessman and marketing person faces every day, and to find solutions to each question, he takes help from media plannin ..Read More

Steps followed by Internet Reputation Management Services

When you are conducting a business, there is always the risk of getting targeted by competitors or dissatisfied customers. With the online space open to all, such people can easily tarnish your image. It becomes essential to scrutinize and manage you ..Read More

Promoting a site with Reliable Link Building Service

Linking is an important method of promotion for every website. Placing permanent, one time links, is one the best techniques of attracting traffic on a website. While linking has been popular as a search engine optimization tool since many years, the ..Read More

Why should brands embrace Social Media in their marketing mix?

While mass media was successful in reaching any given target group in earlier times, today that’s not the case. With the growth of mass media, consumers of today have too many choices and thus brands often fail to develop a deeper relations ..Read More