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Search engine optimisation (SEO) of Web portals is a critical requirement for marketers. Even if you have the knowledge of SEO, you can manage to do it for small websites, but it gets tougher when SEO needs to be done for large portals. Let us see wh ..Read More

Since Google has chosen to be secretive about its search algorithm, we all keep on optimizing our websites solely on the basis of speculation and experiments. We do not know how Google decides which website deserves higher rankings and which should b ..Read More

Someone has said very rightly that if Facebook would have been a country, it would be the third largest in the world. Being just 8 years old, Facebook is being utilized as a powerful tool of social media marketing. Social media marketing combined wit ..Read More

Introduction This book is all about Search Engine Optimisation, the three magic words that transform the fate of a website and decides how it would perform on the Internet. The book tells about the latest and most essential techniques of SEO, like ..Read More

A website is an influential weapon for any trade. Every business tries to portray a positive picture through its website and leverages the familiarity gained online to get benefits offline. This tool can be used effectively, only when it reaches the ..Read More

Internet marketing has outgrown as one of the most popular means of promoting the products and services offered by a business organization. The global Internet marketing industry is worth several billion dollars and is expanding at a fast ..Read More

Social media is becoming necessary for professionals, not just for the sponsorship of research but for research development as well. Social media allow grasping more content, more speedily if it is used well. It is just to figure out on how to use so ..Read More

Does planning a differently conceptualized online business is only important or its promotion and ranking matters uniformly? Obviously, your answer will be in terms of the overall expansion of your business and website. Well! Your pioneering thou ..Read More

Search engine optimization (SEO) is not just to make business more visible on the web, but also helps in driving the traffic, increasing sales and helps in success of the business. SEO has proven that the return on investment (ROI) is always high whe ..Read More

There has been a sudden spurt in the growth of internet and with its growth, there has been a growth in online marketing as well. Online marketing is also known known with the name of internet or digital marketing. It basically  involves usin ..Read More