A website is an influential weapon for any trade. Every business tries to portray a positive picture through its website and leverages the familiarity gained online to get benefits offline. This tool can be used effectively, only when it reaches the end users. If the target consumers are not getting attracted by the website, the site needs to be revamped. EMarketz is a professional SEO Company offering website redesigning and a host of other services.
The task of redesigning a website must be done by professionals, as they are aware of the changing market trends and requirements of the clients. There are several steps that form a complete redesigning process. The experts start with analyzing the existing website and finding the weakest points. Then they prepare a strategy for revamping the website. It is not just the look of the website that the professionals change; they overhaul the content, and functionality, as well. By adding fresh, original content on every page, they increase the chances of the website getting located by search engines. Content optimization is a part of redesigning, wherein the professionals check the grammar and spelling of the content. They also run a plagiarism check, to ensure no duplicate material goes on the website. Such duplication can be detrimental in terms of search engine ranking.
In case of an eCommerce website, the shopping cart, payment portal, product catalogue and price list are the most critical pages on which the designers work. The functionality of the website can be increased by applying search engine optimization tools. The motive of redesigning a website is to reach the largest number of target customers. So, on page optimization forms a vital part of the entire exercise. The strategy includes title tag optimization, header tag optimization, keyword research, W3C validation and Meta tags updation. The page load time is reduced, to make the viewer’s experience smooth. The experts also add images and videos, related to the company, to engage the visitor. To ensure that the redesigned website yields results for business, the professional services evaluate the number of visitors and business generated, and present reports on the same.