Website design and development - The most in-demand service in digital marketing. Market evaluation reports that established companies take a chunk of the business but there is space for all - read how Webgoka thrived with a 12% hike to their conversion rate.
As technology continues to evolve, the website designing sector offers endless opportunities to entrepreneurs and small-sized companies to establish itself among the big players in the industry. Leads are the “sales unicorn” of the website designing industry. However, with the sector flooded with potential prospects, finding leads can still be a backbreaking process. It requires leveraging on channels that deliver real-time results.
Webgoka is a start-up company that offers decent WordPress website designing services in Bangalore. Webgoka began offering services in 2017 and as a start-up it faced tough competition from the established businesses. The company failed miserably in connecting with the decision makers which had a huge impact on its sales funnel.
In 2018, the company began investing in improving the brand awareness and looking for lead generation strategies to engage the decision makers. Webgoka opted for outbound marketing techniques which proved to be effective. It was able to acquire 40 leads with conversion rate being 13%.
Having experienced the taste of success, Webgoka’s sales team continued to employ outbound marketing strategies in the month of February 2019. However, in the month of June 2019, owing to reasons like unidentified behavior of the prospects and analyzing the incomplete & complex data received, the team generated 29 leads, the conversion rate was 8% and “distance to decision” being 41 days. The company also failed in maintaining direct relationships with the existing clients resulting in loss of valuable clients.
In June 2019, Webgoka opted to avail professional help in acquiring leads. That is when lead generation service offered by EMarketz came into the picture. Although hesitant, Webgoka approached the sales team at EMarketz. The company placed its unique requirements and sought our assistance in capturing, nurturing & converting leads into potential customers (all in limited budget). Having catered to a diverse of our clientele, we have mastered using strategies that deliver a scalable sales pipeline.
How we curtailed the “distance to decision”?
Acquiring qualified leads for web designing service providers requires usage of a unique combination of proven marketing tactics and expertise. By developing target personas, crafting niche content & gated landing pages, we assisted Webgoka in expanding their sales funnels.
Our team of writers performed industry research and curated long and targeted content to be placed on our directories. This included blog posts, informative & engaging whitepaper, focused newsletter, and landing pages. This was followed by performing A/B testing to determine our website/directories visitors’ behavior. This enabled us to identify the users’ response to our content and thereby allowing us to determine the right position for placing CTAs that were developed in a customized manner.
Click-to-action thus developed were placed on the blogs and the gated landing pages.
In addition, we included engaging & attractive video content and non-annoying pop-ups in our websites. On generating the leads, our team took it upon themselves to validate the leads manually and determine their authenticity.
Analyzing strategies employed
Also employed techniques like brand awareness
Outbound marketing techniques yielded
The techniques began to bring in underwhelming result in June 2019
Disadvantages of reliance on single dimensional strategies came to the forefront
This means that the website designing services are going to be an important aspect of every businesses marketing priority. But, as seen in this case even with a market of potential opportunity without expert strategic planning, leads and conversions will inevitably evade your designing company for the large scale service providers.
No of leads per month
Conversion rate
Distance to Decision
No of leads per month
Conversion rate
Distance to Decision
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