When you are conducting a business, there is always the risk of getting targeted by competitors or dissatisfied customers. With the online space open to all, such people can easily tarnish your image. It becomes essential to scrutinize and manage your reputation on the internet. When you face such an attack, it becomes necessary to verify the facts about the allegation. Sometimes, there might be a legitimate case; while at other times the culprits might just be trying to cause trouble. When there is a negative conversation going on, then check the status of people involved, as well as the prestige of the sites on which such conversation is happening.
Consulting Internet Reputation Management Services at such times is advisable as the situation must be handled professionally, in order to avoid further damage. Reputation managers belong to the legal, public relations and social media fields, and they have the skills required to handle the problems that arise due to negative online activities. These professional suggest the following steps:
• The response must be from the top management to give appropriate importance to the issue. The name of the highest officer related to the field must be used in the clarification.
• Acknowledge any mistakes you have made and make an apology. If there has been a mistake from the company’s side, the ethical way will be to accept the same and apologize for it. Explain how it could have happened, what remedial steps and preventive measures you are taking to prevent the repetition of the incident. Saying sorry will improve your image.
• Use your own site as a platform for dialogue. Whether it is your corporate website or the Facebook page of your company, the response must be hosted by you. This will give you higher control, and you can be open to discussion.
• Working towards a practical solution is the only way forward. Make sure to withdraw the negative remarks or comments and delete damaging posts. A critic who has his problem resolved will spread the news through word of mouth. You can ask the offender to furnish a public apology.
An official response might have to be given on your site so that concerned stakeholders have knowledge of the same. A SEO Company in Delhi will help to monitor the results for keywords that are crucial to you on Google. Keeping a tab on the search engine results will also avoid the risk factor, and potential problem makers can be tackled in time. Hence, take professional help and nip the crisis in the bud. Read more about how you can use social media to promote your image.