SEO or Search Engine Optimization is the most potent tool to making websites successful. In today’s click-happy times, using prudent SEO methods help websites score the advantage they are seeking. If greater visibility and more hits are parameters to success, then judicious use of SEO is highly required.
Since most SEO companies assure high success rates, it is always good to measure some of the myths surrounding a company which makes such promises!
Firstly, if you’re SEO provider is making tall claims about guaranteeing success throughout the lifecycle of the website’s existence, know that it is a shoddy claim. Given Google’s ever changing SEO algorithm status, and erratic user behaviour, no SEO specialist can guarantee sustained success. Thus your website’s rankings will sway with every change made by Google.
Close on heels to guaranteeing steady success with rankings, is the second myth – that links are not essential to get more visibility with target audiences. If content is king, then links are its equal vanguard. Links take visitors to a particular domain, and the more informative and well placed is the link, greater are the chances of its success.
Since individuals, businesses and organisations are opting for varied SEO strategies to make their website stand out in the crowd, the holistic impact of the entire portal has to be considered; not just the success of its landing page. Most SEO companies stress on highlighting the first page, and measure success depending on its rankings. But a look at Google’s user satisfaction metrics will reveal that first page successes don’t do much for increasing sales or garnering advertisement revenue for the website. It’s the way the entire website is developed and optimised, that assures greater returns.
Since the clamour for getting to the top of the table is ever increasing, SEO companies have been known to employ manipulative strategies. It’s crucial therefore that while engaging a SEO specialist, websites become cautious about their practices. Better content marketing and genuine resource link creation are some of those rightful practices that should be put into place.
While content is the king, selection of the right keywords is crucial to a website’s success. However in an effort to be unique, companies often forgo using competitive keywords. The rule is to employ all relevant keywords, including those that might appear competitive.
Finally, it is crucial to remember that user patterns are forever changing, which makes the SEO landscape so much more intriguing. Given this ever new pattern, it is always advisable to employ companies which promise short-term successes. Thus if any SEO specialist or company is seeking a long-term alliance, it is worth reviewing that offer, given the fickle nature of the online landscape.