Link building: An effective strategy to drive traffic to your website in 2021

Back in the '90s, search engines like Yahoo, Excite, to name a few, who ruled the world of the internet ranked their search results solely based on the content on a webpage. But with the arrival of Google (commonly known as a king of web search of the modern era) and its prominent Page Rank Algorithm, the entire game of  precursory web search players has been changed,i.e. Google looked at how many people have linked to that particular web page rather than merely analysing the content of that webpage. And surprisingly nearly after two decades, links are still considered as the optimum approach to determine the quality of a webpage. I.e. the more links from official websites, the better is the website performance and is achieved through a killer strategy, known as ‘link building.’ 

Although ‘link building’ sounds cool and easy-peasy process, it is definitely not an effortless one. Most of the SEO experts fail to build a link, regardless of the stratagem they use. To help people with the link building process, we have listed a few tactics that actually work. Strategies that aren’t too arduous to implement and that would drive traffic to your website.

1. Skyscraper tactics - What’s the point in putting all your effort into the content when none of them is using it? If people are finding your content organically, then you have to opt for alternate channels to reach your audience. This is when the skyscraper technique comes into the picture. The skyscraper technique is nothing but an approach to building the pre-eminent content that is used to create something even better. This technique involves identifying and selecting in-demand pages, refining them and reaching out to those websites which can make them a link to your website. However, choosing a link-worthy keyword is essential to achieve this.

2. Broken link building  - Broken link building is an approach where you find a dead link, recreate the dead content present in that particular link, then ask those linking to the dead resource to connect to your recreated content instead. This works because none want a dead link on their website as they contribute to the poor user experience. So when you notify people about a broken link on their website, in no time, they would replace the broken link with the working ones. 

3. Creating RSS feed - If your content runs on a popular Content Management System, you probably have an RSS feed. But the question is, how does an RSS feed help you in the link building process? Well, it's quite simple. There are plenty of websites out there that will steal your content without your consent. And this is done through your RSS feed. To ensure this happens, do not fail to include internal links to other web pages on your website in your content. This way, even if the scrapers do not link to your novel content, they will at least copy your internal links.

4. Using educational links - Incoming links especially from educational websites are often considered as the most powerful links and getting a posy of such links can be proved valuable your search rankings. However, the fact that, obtaining educational links are really hard, cannot be ignored. But if you have a polished content, you can achieve it without a doubt. Some of the examples of educational links are:

• Site:.edu ‘blog’ - This website gives search results only for educational blogs 

• Site:.edu ‘forums’ - This website is used if you want to take part in an educational discussion board

• Site:.edu ‘comments’ - This is reserved only for educational blogs with the comments section

5. Link roundups - Although Link roundups are every link builder's dream and have gained popularity over the years, many are still unaware of the tactic. So, what do you mean by Link roundups? Well, Link roundups are nothing but blog updates that links out to the most loved content in a given period of time. In this process, all you have to do is find opportunities and suggest them to link to your content in their next update. Remember, Link roundups are proved to be effective only if they have something valuable to share.

To conclude, link building has become more important than ever.  Hence you will have to come with a solid game plan that would convert your efforts into results. Follow the above mentioned sustainable tactics and boost your search engine rankings now!