Owing to ever-rising marketing costs and industry regulations travel agencies around the globe are experiencing a bumpy ride. This is especially true for small and mid-sized agencies. While a section of business travelers or vacationers opt for star players in the industry, many others turn to travel agencies. More often, travelers tend to go with agencies appearing on the first page of the search engine results. Therefore, it becomes a necessity for you to crop up on the top of the organic search results.
Appearing on the first page of the search engine results is easier said than done. But with adept surefire search engine optimization (SEO) strategies and proven expertise, you can make your website visible to your target audience.
Search engine optimization when done right, makes a robust marketing strategy that secures website in the top position for a prolonged time. However, achieving effective SEO Services for travel website can be a daunting process.
Some of the tried & tested tips for skyrocketing your travel website SEO include:
Make your website mobile-friendly
With the growing popularity of internet savvy and cellular devices, more & more customers are leveraging online channels for travel needs. This includes ticket & hotel booking, cabs for rent, and so on. Therefore, having a responsive and mobile-friendly website will not just help you attract customers but also assist you to achieve high mobile SEO ranking.
Use responsive & eye-catching web designs, avoid small touch elements, use large text fonts, optimize images, reduce page loading speed, use flash animations and avoid intrusive interstitials. Also, ensure that your website architecture fits well within the mobile frameworks.
Pave the way for keywords
Being in the travel industry it is essential for you to know the phrases or keywords people use to search for the desired destination. This is because the first thing travelers do is Google for places. Therefore, use long tail and specific keywords on your website.
The best way to use keywords is by including them the heading, meta-title description, URL and minimum 2-3 keywords in a page. You can also optimize your content using semantic keywords. However, ensure not to stuff keywords in your content. If you cannot find the best-fit keywords yourself, you can use the Google Keyword Planner tool for the same.
Judiciously mix voice-search with related search query & develop content
Voice-searches are gaining momentum. As per a report, about 21% of queries are made through voice-search. This approach is steady and allows for hands-free interaction with the search engines, unlike traditional type method. Incorporating voice-search in your content is quite simple.
All you have to do is perform voice-search, identify the related keyword suggestions and curate a blog or content for your website using the specific keywords. For instance, conduct voice-search “I want to go to Rajasthan”. Select preferred keywords appearing in the ‘related searches’ and develop engaging content.
Put simply, local SEO is an approach of optimizing the website to show relevant results when the user has searched for location data. This easy yet effective SEO strategy can be accomplished by following a few simple steps.
(1) Create a Google my business account by verifying your business address. (2) Enlist your agency in the local business directory (3) Include schema information and local address to your homepage. (4) Optimize page titles, descriptions and H1 Tags. (5) Geotag the images.
Build links from authoritative sources
Link building is considered to be the most effective off-page SEO technique. The more links you get, the better is your search engine ranking. But remember, it’s not always about the quantity; it’s about the source of the backlink.
To obtain quality links, partner with a top industry player, do a press release, make connections on social media platforms. Besides these tricks, you can use content marketing, PR, old link reclamation, and many other link building strategies.
But beware while finding links! Spammy links are likely to harm your website ranking.
Include navigations in your website
Websites with plenty of pages should have a well-designed internal structure. Ensure that no two pages are further than 2 or 3 clicks away to provide an optimal user experience. This can be achieved by adding navigation to your website.
Another approach can be employing breadcrumb trails on the top of the pages. This method works great if your website has several content sections and subsections.
To wrap up, no matter how incredible is your services, you cannot stay afloat in the business world without showing up in search results. Include SEO in your marketing strategy and expect the best outcomes for your business.