Search Engine Optimization (SEO) is not all about competition and presenting yourself in front. It is about utilizing the technology and presenting yourself in a better way than before. With social networking sites taking the internet by storm SEO is not just Google search but also more of link building, social network marketing, and online marketing. It increases the online reputation of your business or firm and also helps in increasing the business. But make sure that you do not do it more as too much of anything can be dangerous. Fierce SEO and online marketing can lead to blocking your website and can lead to further financial damages for the business.