Professionals in the field of marketing agree that word of mouth publicity is the most effective tool for enhancing a brand’s market share. The reason for this is the personal approach and the faith that people have in recommendations. The human voice, when used with the right tone, conveys a range of feelings and generates trust.
This principle is being used by the video marketing companies, to make their service effective. Video marketing is a highly popular channel now, as it involves images, and high quality videos, relevant to the business. The videos are professionally edited, with effects that catch the attention of viewers. The feature that makes these videos highly creative, as well as powerful, is human voiceover. A story is narrated through the voiceover, which makes the visitor stay longer on the site. Stories, thus narrated, have a human angle and explain how the service benefits the user.
There are professional voice-over artists, who lend their voice to these marketing campaigns. Their voice modulation complements the business and suits the target group. Brand recall gets immense boost with such video campaigns. People retain images and voice better than mere text. Moreover, the viewers are more likely to share videos with their connections on social networking sites, thus enhancing their scope substantially.
Social networking is the new buzzword for marketing professionals. More people interact on sites like Facebook and Twitter than on any other medium. They share thoughts, images, and, as mentioned before, videos. Messages on these sites spread in the shortest possible time, to the maximum number of people. In a way, these sites are next best to personal interaction.
This has spurred companies to be present on social networking sites. The Facebook identity relates the business to people, who can like the products, and do several activities on the corporate profile pages. Recommendations for products are sought and people share their experiences of using the products. As these messages reach thousands of connections the business gets publicity and brand loyalty.
Decades ago, there were street plays and announcers for publicity, now replaced by videos and social sites; but, the human touch still remains the winning factor.