If you have lost your search engine rankings to search engine updates, irrespective of whether you are new to search engine optimization or not, make sure you carefully understand the steps to improve your search engine rankings. Search engine rankings have never been this important for anyone before 2015. So, here are some ways to improve them this year.
On page optimization
Search engines can easily crawl when you do on page optimization. It will also tell them what your page is all about. There are techniques and guidelines to make sure that you are coding your meta descriptions, title tags, alt tags, etc. to ensure visibility. Your loading time of the landing page is also an important factor with ranking. So, make sure you have the correct hosting package and that you have a fast loading page. When you have the right hosting package, the loading can be faster.
A directory listing is very crucial to your local search engine strategy. These types of links have increased search engine rankings considerably since they also improve the credibility of the website. If your business is listed in locally owned business directories, then these businesses would verify your business before they can allow you to be a part of their online directory. Similarly, if a local newspaper writes about you, you would automatically have the credibility to get into search engines listings. There are different types of directories from which you can choose one to apply for getting listed.
Social signals and engagement
Engagement and social signals are factors that help improve the ranking of your website. When a visitor is referred to your website, search engines monitor for how long your visitor is there on your website.