How often do you ignore the flyers coming in with your daily newspaper? Almost daily? Right?
How often do you instantly throw away the brochures you get handed over on streets while shopping? Almost every time? Right?
But,
How often do you bookmark informative web pages?
How often do you save images of infographics found on Pinterest?
How often do you subscribe to YouTube channels?
How often do you share ScoopWhoop articles on Facebook?
The answer is simple – All the time!
This is the power of Digital Marketing! Traditional advertising is heading towards extinction and its digital counterpart is taking over. Trends are changing! It is all about creating a buzz and going viral!
Infact, even the traditional mediums of marketing are turning digital at a steady rate. No wonder we see a deluge of online magazines and newspapers.
Traditional marketing techniques are not only time consuming & extremely costly but have a limited outreach too. On the other hand, Digital Marketing provides omnipresence to a brand at a much cheaper rate. For instance, one can have a finite number of billboards along the highways to promote their brand for a limited period of time, but a single infographic can be shared for over zillions of times on multiple social media platforms. A newspaper ad can be very easily overlooked but a FB ad flashing up on your FB wall cannot be ignored easily.
Entrepreneurs, being constantly outflanked by competitors, are feeling the need to reach out to their target audience in real time. And with rising Internet Penetration Rate in India, digital marketing techniques help their brands be seen and found by the right people at the right time. Not only that, it is providing them with the luxury to connect with a global audience, unlike conventional methods which target local audience primarily.
Apart from that, the progress of digital marketing techniques can also be tracked in real time. The moment you see your followership increasing on Facebook, Twitter, Instagram etc., you can instantly judge the sensation your brand is creating among masses. Whereas, conventional methods cannot provide this reality check at this speed.
The higher the social engagement of your brand, greater the Brand Recognition. Increased Brand Recognition will provide you with higher website traffic and an interactive website content will provide you with an increased Website Retention Rate.
This is how digital marketing techniques give impetus to your target audience to flow down to the base of the Marketing Funnel. It starts from the scratch by creating brand awareness and converts a lead into a loyal client.
Furthermore, digital marketing techniques also never encroach upon your private space. Unlike cold callers who are tough to avoid, one can easily skip a YouTube ad within 5 seconds and carry on ahead without any hassle.
Looking at the status quo, it is quite evident that express SEO in Digital marketing is the future. Traditonal methods may stay, but in a passive manner. In no way, they can match up the ambidexterity of Digital Marketing techniques.