There are so many platforms to place your ads that it is easy to get confused. There are a few questions that every businessman and marketing person faces every day, and to find solutions to each question, he takes help from media planning consultants.
Traditionally, you would be placing your ads on yellow pages or local directories. After the digital wave, now is the age of internet marketing. The promotion that you do via the online media will be effective if you gauge the expected benefit from every platform, and place ads in a well-distributed manner. Google ads are the most popular tool, which, to some extent, ensure that you will get positive results. Nevertheless, putting all your eggs in the same basket is against common wisdom. So, here are some other platforms, which you can use diligently:
- Ads on Yahoo/ Bing: the emergence of Yahoo ads, formerly known as Microsoft ad centre, has given an option to advertisers. Though there is not much cost-advantage, the mode can be opted for because of its effectiveness. Be sure to leverage this platform in the domain where this search engine is used by a majority. A PPC Company in Delhi will be able to advice you on the keywords to be used for Yahoo ads, as well as help you enhance your results.
- Ads on Facebook: The number of people on Facebook is greater than the population of China. This will give you an idea of the vast target group that you will be able to reach through ads placed on Facebook pages. It is possible to sort the ads according to the age, location, gender and interests of the target buyers. However, there is one downside. You will not be getting as many clicks from Facebook as you get from search engines; simply because the click through rate for this medium is low.
- Online shopping sites: There are several shopping sites, like Amazon, Flipkart, etc. which sell myriad products from the same source. If you opt for advertising through these sites, your ad will be placed on a product page, according to the category of the products or services being promoted. For instance, if you are selling winter clothing, the ad will be placed on the pages which show the same category. When a viewer is looking for jackets, he will see your ad and will be likely to click on it.
- Blog advertising: internet has become a significant source of knowledge and thousands of people read blogs on different topics, through various sources. Placing your ad on a blog that deals with a related subject can be beneficial. For instance, if you are offering medical services, you can place your ads on a blog which has posts by medical experts or is based on innovations in the medical field. A SEO Company in Delhi will help you to place ads on relevant blogs.
With the above platforms, you can prepare an optimum online marketing mix.