With billions of websites being present on the internet and countless being added on an everyday basis, visibility in the digital space is getting tougher by the day. Many websites have an excellent design, a great user interface and even a great product or service to sell, however, they do not invest in SEO and therefore, potential customers are unable to find them easily.
Customers have gotten used to Google so much now that if they want to buy anything, they will google it first. Therefore, having a presence on Google has become the primary objective of every website. On-Page SEO is a great way to achieve this since it helps your website get good visibility and makes you show up in the Google results. This will increase your customer base and give you a lot of new opportunities to expand your business.
Ways to improve on-page SEO:
Title & Description: By having a title and description for your page with apt keywords, you can target the people looking for similar products and services. By making this title compelling, you will bring them onto your website.
Keywords: We all have heard the importance of keywords in the content of your website. However, the keyword placement and keyword density play an important role in making sure that your website gets the desired results. Usually, a keyword density of 2-5 % is considered good for SEO.
Header Tags: By adding the H1 tags on your page, you are making it easy for Google to find relevant information and it also helps your customers to understand what you are offering in just one heading.
Image Tags: If you add tags to each image that you add on your page, you will increase your chances of better ranking
Content quality: Original and non-plagiarised content is a must for good on-page SEO.
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