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SEO Best Practices

SEO Best Practices – Emarketz India Pvt Ltd
TypeDescriptionImportanceWhat should be doneWhy it should be done
On PageTitle TagsHighTitle Tags should:
– Exist on every page
– Be unique to each web page
– Relevant to the page’s content
– Contain keywords targeted to the page
– Be no more than 65 characters (including spaces)
Title tags help search engines determine what the content of your page is about. Title tags that are relevant to webpage content significantly help the page obtain better rankings in the search engines.
On PageMeta DescriptionLowMeta Descriptions should:
– Exist for every page
– Be unique
– Relevant to the web page’s content
– Contain a specific call to action to motivate a click
– Keywords near the beginning of the description.
– No more than 155 characters (including spaces)
Descriptions serve as advertising copy, drawing visitors to your page. Well written descriptions on your page’s maximize click-through and increase the time visitors stay on the page.
On SiteW3C Code ValidationLowFix as many of the W3C Validation Errors that you can that do not affect the look and feel of your site. Use the tool http://validator.w3.org/ to identify errors and recommendations.Errors may cause search engines to not properly crawl or index pages.
On PageQuantity of page contentLowWe recommend pages have 400-500 words of unique, quality content per page. You may choose to add content at the bottom of the page so that it does not interfere with the primary information you want visitors to read.Original, quality and grammar error free content is liked by search engines. It is also relevant when you want to inform your visitors about your process, services etc
On PageUse of In-Content LinksMediumAdd links in the body content of your pages pointing to other pages. Link to important pages of your site that you want to rank in search engines.Internal links tell search engines that the page you are linking to is important. This helps in improving rankings and also add as navigation add on for your visitors
On SiteHTML SitemapMediumCreate an html site map that links to all pages of the site. You may use multiple sitemap pages where some pages are subpages of the main sitemap page.This ensures that search engines find all pages of the site and that there are links to each page.
On SiteFooter navigationLowPlace links to the important pages of your site especially major category pages in your Footer. Be sure to include a link to your WordPress/Tumblr blog.Footer navigation adds to the internal linking structure of your site. It provides a better user navigation as well.
On SitePage loadtimeMediumPages should load in under 5-7 seconds.Search engines use page load time as a ranking factor in their algorithms. The faster your page loads, the higher will be your search engine rankings.
On PageImage Alt TagsLowImage Alt Tags should:
– Contain targeted keywords
– Accurately describe the image
Search engines use the text in alt tags to understand a image and page’s content.
On PageH1 TagsMediumH1 tags should:
– Exist once per page
– Function as the main headline of the page content
– Include the targeted keywords used in the title tag.
Search engines pay attention the text in h1 tags expecting that the heading describes the focus of the page. Using targeted keywords in the h1 increases the relevancy of the page for the given keyword.
On PageH2 tagsMediumH2 tags serve as subheadings for your page. You can have multiple instances of H2 tags on a single page. H2 tags should contain relevant keywords.As with H1 tags, search engine evaluate the subheadings to determine the relevancy of the content to the search criteria.
On SiteXML SitemapHighCreate an XML Sitemap listing all pages that you want to rank in search engines.XML Sitemaps ensure that search engines know about all site pages, and capture new pages and content quickly.
On SiteCustom 404 error pageMediumAdd a custom 404 error page. A good 404 error page provides an apology, a prominent search box, a link to your sitemap, a link to your homepage/services page or should display a link for redirectionCustom 404 error pages provide a good user experience and search engines value good user experiences.
On SiteBlogHighAdd a blog to the site and add content weekly or monthly. Link from your blog posts to important pages of the site using keywords in the link text that you want the target page to rank for.Search engines value regularly added content and rank sites higher if they regularly add quality content. A blog makes it easy to add that content.

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