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SEO Best Practices

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SEO Best Practices

	Description	Importance	What should be done	Why it should be done
On Page	Title Tags	High	Title Tags should Exist on every page Be unique to each web page Relevant to the page’s content Contain keywords targeted to the page Be no more than 65 characters (including spaces)	Title tags help search engines determine what the content of your page is about. Title tags that are relevant to webpage content significantly help the page obtain better rankings in the search engines.
On Page	Meta Description	Low	Meta Descriptions Should Exist for every page Be unique Relevant to the web page’s content Contain a specific call to action to motivate a click Keywords near the beginning of the description. No more than 155 characters (including spaces)	Descriptions serve as advertising copy, drawing visitors to your page. Well written descriptions on your page’s maximize click-through and increase the time visitors stay on the page.
On Page	Quantity of page content	Low	We recommend pages have 400-500 words of unique, quality content per page. You may choose to add content at the bottom of the page so that it does not interfere with the primary information you want visitors to read.	Original, quality and grammar error free content is liked by search engines. It is also relevant when you want to inform your visitors about your process, services etc
On Page	Use of In-Content Links	Medium	Add links in the body content of your pages pointing to other pages. Link to important pages of your site that you want to rank in search engines.	Internal links tell search engines that the page you are linking to is important. This helps in improving rankings and also add as navigation add on for your visitors
On Site	HTML Sitemap	Medium	Create an html site map that links to all pages of the site. You may use multiple sitemap pages where some pages are subpages of the main sitemap page.	This ensures that search engines find all pages of the site and that there are links to each page.
On Site	Footer Navigation	Low	Place links to the important pages of your site especially major category pages in your Footer. Be sure to include a link to your WordPress/Tumblr blog.	Footer navigation adds to the internal linking structure of your site. It provides a better user navigation as well.
On Site	Page loadtime	Medium	Pages should load in under 5-7 seconds	Search engines use page load time as a ranking factor in their algorithms. The faster your page loads, the higher will be your search engine rankings.
On Page	Image Alt Tags	Low	Contain targeted keywords Accurately describe the image	Search engines use the text in alt tags to understand a image and page’s content.
On Page	H1 Tags	Medium	H1 tags should Exist once per page Function as the main headline of the page content Include the targeted keywords used in the title tag.	Search engines pay attention the text in h1 tags expecting that the heading describes the focus of the page. Using targeted keywords in the h1 increases the relevancy of the page for the given keyword.
On Page	H2 tags	Medium	H1 tags should H2 tags serve as subheadings for your page. You can have multiple instances of H2 tags on a single page. H2 tags should contain relevant keywords.	As with H1 tags, search engine evaluate the subheadings to determine the relevancy of the content to the search criteria.
On Site	XML Sitemap	High	Create an XML Sitemap listing all pages that you want to rank in search engines.	XML Sitemaps ensure that search engines know about all site pages, and capture new pages and content quickly.
On Site	Custom 404 error page	Medium	Add a custom 404 error page. A good 404 error page provides an apology, a prominent search box, a link to your sitemap, a link to your homepage/services page or should display a link for redirection	Custom 404 error pages provide a good user experience and search engines value good user experiences.
On Site	Custom 404 error page	Medium	Add a custom 404 error page. A good 404 error page provides an apology, a prominent search box, a link to your sitemap, a link to your homepage/services page or should display a link for redirection	Custom 404 error pages provide a good user experience and search engines value good user experiences.
On Site	Blog	High	Add a blog to the site and add content weekly or monthly. Link from your blog posts to important pages of the site using keywords in the link text that you want the target page to rank for.	Search engines value regularly added content and rank sites higher if they regularly add quality content. A blog makes it easy to add that content.

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