Conducting a Successful Website Audit
While planning to redesign your website, it is important that you account for the content that is present on your current website. This is your chance to assess whether you can use the current content or whether new content needs to be created. Here is how you should conduct a successful full audit of your website.
Review the Gaps in Your Content
Make sure you rank your content according to different criteria such as quality, readability, originality, etc. You would need to review the gaps in your content as well as check it for its quality. If your content is outdated, inaccurate or has some other problems, you would need to review your website for the same.
Prioritize Your Content Revision
Now that you have finished giving each of your different web contents a ranking, you can decide what should be edited and what should be omitted. You should consider changing the most challenging parts of your content first. Then, you could consider the other parts. This will help you assess the effectiveness of your content. You would also be able to understand which updates are most important when you carry out this exercise.
Make It Look Great
The architecture and the navigation of the website should look great. You should decide what you want them to look like. It may sound daunting to catalog, revise, and review each and every component of your website, but it is important to do so. Make sure your website is meeting your financial goals and your other goals.
Pay Attention to the Metadata
While browsing your website, you should pay particular attention to metadata. They play an important role when you browse your website. You would need to make sure that you add up to 10 keywords at least in the Meta tag.